Manufacturers issue coupons so that you’ll be more likely to buy their products or to entice you to try a new product line. Stores issue coupons to increase sales of a particular item or group of items.
First, let’s understand some coupon basics:
Where do coupons come from? Coupons basically originate from 2 different places:
- the manufacturers that make products
- the stores that sell the products
Does my grocery store loose money if I use coupons? No, they don’t. You’ll notice on these manufacturer’s coupons that stores are reimbursed the face value of the coupon plus an additional fee for the inconvenience of accepting them. Read more